How Excellent Experiences affect Customer Loyalty D-79111 Freiburg Cecilia Lutwak-Mann

Cecilia Lutwak-Mann

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Er hat eine sehr feine Art Idealismus und Materialismus zusammenzudenken

and a line of thought following especially the seminal work of Harry Frankfurt according to which personal autonomy necessarily rests on an already sufficiently shaped self

How Excellent Experiences affect Customer Loyalty D-79111 Freiburg Cecilia Lutwak-MannMaster's Thesis from the year 2013 in the subject Business economics Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Maastricht University (School of Business and Economics), language: English, abstract: Abstract The thesis at hand develops a new scale to measure customer experience quality on the basis of four dimensions: service quality, atmosphere quality, flow quality, and learning quality. The American coffee